Not really, according to government the economic benefits from hosting the G20 far outweigh the costs, and access to technology is one of the key cornerstones in creating developed nations.
I haven’t done the homework to agree or disagree with the commentary that the G20 will be economically beneficial to Brisbane and Queensland. The Russian Fleet sailing close to Australia and Tony Abbott’s shirt pulling comment have certainly created mainstream media traffic around the globe… Not sure if that’s good or bad buts its certainly high profile.
One thing I do know is that there have been a couple of incredibly successful promotions worth every cent of their investment in my lifetime. Tourism Australia ran the Paul Hogan “throw another shrimp on the barbie” campaign in the USA from 1984-1990. Before it ran, Australia was approximately 78 on the “most desired” vacation destination list for Americans, but became number 7 three months after the launch. Before long it was at number 1 or 2 on Americans’ “dream vacation” list and remained in that position for most of the next two decades.
Queensland Tourism promotion of the “World’s Best Job”
The “World’s Best Job” campaign recruited a young Briton, Ben Southall, as the caretaker on Hamilton Island. In the process, it made headlines around the world and delivered more than $330 million in free publicity to Queensland.
But the real measure of success for any tourism campaign is whether it delivered visitors. According to Tourism Queensland’s chief executive, Anthony Hayes, the campaign did its job. “US visitor numbers to Queensland in the quarter to June increased by 15 per cent on the same period last year and the biggest travel wholesaler in Germany has reported sales 50 per cent higher than in the same period last year.”
I need to declare my interests
Eradicating world poverty is driven by my empathy for others, seeing everyone having access to an equal opportunity and a base level free from persecution from which they can achieve anything they put their heart and back into has always been an innate part of my psyche.
I have an interest in a much higher imperative that is less urgent. It is of no consequence in our lifetime nor our children’s children, however at some point in time this planet must cease to exist when our Sun runs out of fuel. It has to happen and when it does if we cannot off world colonize then irrespective of all other life, human kind will be no more.
Three incredible barriers prevent us from achieving this; Intergalactic travel and the distance between galaxies make voyages impractical, we need to develop technology capable of travel in the realms of light-speed. Developing technology is dependant on incentive in the marketplace creating prosperity, from there investment can be made from either consolidated revenue or from the private sector.
Second is carrying fuel, the gravitational pull of the planet makes lifting massive quantities of fuel into space impossible. The moon and comets are important part in solving this; ice can be separated into oxygen and hydrogen if we build the processing plants on the moon. The third and most important problem to solve and this is what the overwhelming majority of space projects are about is also related to gravity.
The division of cells in reproduction, when the DNA helixes unravel and reform into two new cells cannot occur in space. The process of making new life only happens under the gravitational conditions here on Earth. We must solve the conundrum of life in order to populate new world. Understanding how life started from studying the pristine samples on comets is invaluable!
The Rosetta landing is exciting news
After a decade long trek through the solar system, the European Space Agency’s spacecraft Rosetta made a historic rendezvous with a comet known as 67P/Churyumov-Gerasimenko in August. The craft is now in orbit just 10km above the comet’s surface. Philae a small probe has descended from the mother ship and became the first craft to ever survive a landing on a comet.
Made of ancient ice, dust and other materials, comets are objects of scientific curiosity because they have survived virtually intact from the earliest days of the solar system, more than 4.6 billion years ago. Because comets carry water and organic molecules, scientists also hope that the Rosetta mission will provide insights into whether comets could have brought water to Earth and possibly kick-started life here.
“We already have a wealth of data about the comet, but the lander will tell us more about its surface material, such as the composition, strength and hardness,” said Gerhard Schwehm, a former mission manager for Rosetta and currently a consultant to the mission. “We can’t learn that from 10km away.”
Seek first to understand then to be understood
Stephen Covey’s words of wisdom stand us in good stead today, understanding that events and activities that may cost us money today may have a much more important purpose is asking of ourselves the right questions to become informed.
Asking where the money is coming from to pay for G20 and the Rosetta mission are generally driven by self-interest, “why can’t that be spent on me, I have needs the government can’t afford now”. Looking after yourself is important, unless you do you can’t give to others but if we all thought more about how we could serve rather than be served, the world would not only be a nicer place it would be better for it.
Yours in Successful Small Businesses…