The McKinsey Quarterly recently reported the problem that the obesity pandemic is having on society and the role of Government in stemming this worrisome trend.
“Governments—national, regional, and local—can play a uniquely powerful role in providing this support and encouragement and thereby catalyzing the creation of enough locally led social movements to change the pandemic’s course. They are in a singular position to offer incentives to, and align the efforts of, all the organizations that have a stake in this issue.”
“This is not to say that governments can succeed on their own, but we believe that only they can lay the foundation that will permit the efforts of small local groups to grow into community-wide social movements and make it easier for those movements to halt or reverse the pandemic.”
This is true but the real work must be picked up regardless and become entrenched in our business practices. The path to sustained productivity lies in a healthy, happy and engaged community of people at work who love turning up each day.
I have seen this first hand in my past businesses and in many other successful companies like Google and Microsoft internationally and Impulse Entertainment at the other end of the spectrum locally in Australia.
Access to exercise physiologists and company sponsorship in indoor / outdoor team competitions and cycling / running events are great examples of small outlays that make a huge difference to corporate culture and are the beginning of the process of building a company community.